Personalized Nutrition Counseling in SoHo, NYC

Personalized nutrition guidance from NASM-certified trainer Trevor Cassidy, available in SoHo, NYC and online.

Clients in SoHo can work with Trevor Cassidy for personalized personalized nutrition counseling. Eat for your goals — with a plan that fits your life, your preferences, and your schedule. The consultation starts with your current situation and turns it into a practical plan.

Training in SoHo

SoHo — South of Houston — is defined by its iconic cast-iron architecture, cobblestone streets, and high-end retail storefronts. Originally an artists' enclave, the neighborhood has evolved into one of Manhattan's most fashionable districts while retaining its loft-style living spaces. The large, open floor plans in SoHo lofts are particularly well-suited to in-home personal training sessions. SoHo covers just 20 square blocks but has some of the most expensive residential real estate in the city, with many lofts offering 1,500-plus square feet of open living space.

Training Options

Equinox SoHo
SoHo Strength Lab
Vesuvio Playground
Hudson River Park (Spring Street section)

SoHo residents tend to be high-earning professionals in fashion, design, and media who value aesthetics and performance equally. Many clients here want training programs that deliver a lean, toned physique while fitting seamlessly into a fast-paced lifestyle. SoHo clients often book 45-minute sessions to maximize time, and the 6 AM slot is the most requested start time in this neighborhood.

Key Benefits

A Plan That Fits Your Lifestyle

Trevor Cassidy builds nutrition strategies around your real life — business dinners, travel weeks, family meals, food preferences. You will never be told to eat boiled chicken and broccoli six times a day.

Protein-Optimized Eating for Body Composition

Adequate protein intake is the single most impactful nutrition variable for both fat loss and muscle gain. Trevor Cassidy helps you consistently hit your protein targets in ways that are practical and enjoyable.

Education and Empowerment That Last Beyond Coaching

Trevor Cassidy teaches you to understand what is best for your body — reading nutrition labels, estimating portion sizes, building balanced meals, and making informed food choices independently. The goal is to help you lead a healthy lifestyle on your own, not to create dependency on a coach.

Strategic Flexibility Without Guilt

Trevor Cassidy teaches you how to incorporate meals out, social events, and your favorite foods into your plan without guilt or "falling off the wagon." Sustainable nutrition includes the foods you enjoy — it just manages the context and frequency.

Training Method

Trevor Cassidy uses a hierarchy-of-importance approach to nutrition coaching: total energy intake, protein intake, food quality, and meal timing. This keeps attention on the habits most relevant to the client's goal without overemphasizing supplements or minor details.

Depending on the client's preference, Trevor Cassidy offers a macro-tracking approach for those who like data and a habit-based approach for those who prefer simpler guidelines. The best method is the one the client can follow consistently. Check-ins allow Trevor Cassidy to assess adherence, review progress, and adjust the plan as circumstances change.

How It Works

Nutrition Assessment & Food Diary Review

Trevor Cassidy reviews a three- to seven-day food diary to understand your current eating patterns, caloric intake, protein consumption, and areas of opportunity. You also discuss food preferences, allergies, cooking habits, and lifestyle factors.

Calorie and Macro Target Calculation

Based on your body composition, activity level, and goals, Trevor Cassidy calculates appropriate caloric and macronutrient targets. These numbers are starting points — they will be refined based on how your body responds over the first two to four weeks.

Nutrition Framework Delivery

You receive a practical nutrition framework — either macro-based or habit-based — with specific guidelines, sample meal ideas, restaurant strategies, and a clear explanation of the rationale behind each recommendation.

Biweekly Check-Ins & Plan Adjustments

Every two weeks, Trevor Cassidy reviews your food logs, weight trends, energy levels, and training performance. Caloric targets, macro ratios, or meal strategies are adjusted based on objective data and your subjective experience.

Ongoing Education & Habit Building

Over time, Trevor Cassidy introduces new nutrition skills — meal prepping, label reading, dining-out strategies, travel nutrition — building your competence so you can eventually manage your nutrition independently with confidence.

Frequently Asked Questions

Do you provide specific meal plans?

No rigid meal plans — those tend to fail within weeks because they do not account for real life. Instead, Trevor Cassidy provides flexible nutrition frameworks with caloric and macro targets, practical guidelines, and meal ideas. This approach lets you make smart food choices in any situation — restaurants, travel, family dinners — rather than relying on a plan you will abandon when life gets unpredictable.

Can nutrition counseling help if I have dietary restrictions?

Yes, dietary restrictions are fully supported. Trevor Cassidy has experience coaching clients who follow vegetarian, vegan, gluten-free, dairy-free, and other dietary approaches. Your nutrition framework is built around what you can and will eat — never around foods you need to avoid. Hitting adequate protein targets (typically 0.8-1g per pound of bodyweight) is achievable on any dietary pattern with the right strategy.

Do I need to track my food in an app?

No, tracking is optional. Apps like MyFitnessPal work well for data-driven clients, but Trevor Cassidy also offers a habit-based method using portion estimation and simple guidelines instead of detailed logging. Research on nutrition adherence shows that the best method is the one you can maintain consistently, so you and Trevor Cassidy will choose the approach that fits your personality and daily routine.

Is in-home training practical in SoHo lofts?

SoHo lofts are some of the best in-home training spaces in Manhattan. The open floor plans (often 12-foot ceilings and 20-plus feet of unbroken floor space) give us room for full-body exercises, kettlebell swings, and even jump training without disturbing neighbors. I train in SoHo lofts weekly.

Do you offer early morning sessions in SoHo?

Yes, my earliest slot is 6 AM and it is the most requested time in SoHo. Most SoHo clients need their workout done before heading to showrooms, offices, or creative studios by 8:30. I arrive on time and keep sessions to a focused 45 or 60 minutes so your morning stays on track.